Browsing the internet for autumn colours for 2009, I came across Under the Loupe, a blog by jeweller Annette Piper, and in particular an article concerned with selecting stones and beads to compliment this years autumn fashion colours. This piece was written way back in March, and I was impressed by her forward thinking, wondering perhaps if I should have been planning this seasons designs and ordering supplies many months ago.
It was only when I saw her most recent post, concerning spring shows, that I realised she was in Australia and her March piece about autumn colours would have been written as they were entering autumn!
The reason I mention this is because I recently went through my Etsy shop collection changing and updating my tags to reflect the upcoming seasons of autumn and winter and deleting all references to summer. Bad mistake! I have potential customers in Australia, and have sold to someone there already. It must be really frustrating for them to be constantly bombarded with references to seasons months ahead of theirs and offered jewellery that is totally at odds with the colours they are wearing.
So, I shall pay a little more attention to my tags and promote some of my more summery colours, because many potential customers will be looking forward to the lazy hot days of summer while we're heading into winter, not to mention those who choose to spend their winters in warmer climates.